Based in Berlin, SponsorPay is a leading international cross-platform advertising company. Impressed by the work they had seen done by us, SponsorPay looked to us to create a video about their “BrandEngage” service.  The “BrandEngage” service helps brands connect with and foster a positive sentiment with consumers. This was something we were more than happy to take part in, especially since it would be the first time we would be working with a client outside of the United States. For their video, SponsorPay requested an animation that would help brands understand the benefits of using BrandEngage. SponsorPay’s Marketing Director and RockBridge’s team met and discussed what should be conveyed in the animation, and how to illustrate the important concepts of BrandEngage.

At the project meeting, our team discussed how to pursue the animation. A script was made and revised to accommodate the integral points SponsorPay specified, in order to help a wider audience understand what BrandEngage is all about. There were some challenges during production, such as dealing with the time difference and the extra effort it took to keep up with the time zone difference. Due to SponorPay’s global presence, we had to be aware of and make sure not to make cultural references which would be confusing in other countries. This cross-cultural awareness allowed us to make sure we would create something which would speak to a global audience.

Along with their animation, we also included a live-action advertisement for BrandEngage. In the live-action video, we worked with SponsorPay to ensure that they appeal to their target demographic by including actors of many different ages and genders.

With less than 30 days to meet their deadline, we successfully completed the the project on time. Both the animation and the live-action videos exceeded SponsorPay’s expectations. Needless to say, the finished product left SponsorPay satisfied, and they were pleased to have partnered with RockBridge for their live production and animated video needs.